Hard Rock Bet Study Examines Millions of Roulette Bets Placed in Michigan and New Jersey

Between April and June 2026 Hard Rock Bet reviewed more than 30.5 million individual wagers made by over 32,000 players on its online casino platforms in Michigan and New Jersey, and the results highlight clear patterns in how participants approach American roulette. The company focused on both Evolution live dealer tables and RNG versions of the game, which allowed researchers to track straight-up bets across thousands of sessions while noting which numbers attracted the most consistent attention.

Key Numbers That Drew the Most Action

Zero emerged as the clear favorite among straight-up bets, recording 797,088 wagers during the three-month window, while 11, 23, 7, and 17 followed in descending order of popularity. Observers note that these selections align with long-standing player tendencies to favor certain single digits even when the wheel layout offers no statistical advantage. Double zero, by contrast, received the fewest straight-up bets, which suggests many participants actively avoid that pocket despite its presence on the American wheel.

The study also captured broader search trends outside the platform itself. Google queries for live roulette increased 60 percent compared with the previous three months, and those searches most often centered on basic rules and payout structures rather than advanced betting systems. Players appear to prioritize understanding how individual wagers pay out before exploring more elaborate combinations.

Platform Scope and Data Collection Methods

Hard Rock Bet operates regulated online casinos in both Michigan and New Jersey, giving the analysis access to two distinct state markets under the same brand umbrella. The dataset encompassed every straight-up bet placed on Evolution tables during the period, which provided a sizable sample for identifying repeat behaviors across different times of day and varying stake levels. Because the platforms use the same game provider, researchers could compare live dealer sessions directly with RNG outcomes without introducing variables from multiple software sources.

Player Focus on Fundamentals

Search data tied to the same timeframe shows participants spent more time learning payout ratios and table limits than studying progressive betting sequences. This emphasis on core mechanics rather than complex strategies appears consistent with the observed preference for a handful of specific numbers over widespread coverage of the layout. The study does not claim these choices improve results, yet the repetition of zero and its immediate neighbors indicates players continue to assign personal significance to certain pockets regardless of probability.

Those who reviewed the raw figures point out that the 60 percent rise in live roulette searches coincided with the period when Michigan and New Jersey both experienced seasonal increases in online gaming activity. The additional interest did not translate into widespread adoption of intricate systems, however, and most queries remained centered on straightforward explanations of how American roulette differs from its European counterpart.

Context in Mid-2026

By August 2026 the patterns documented in the Hard Rock Bet report continue to inform discussions among operators about how to present roulette options to new users. The preference for zero and the avoidance of double zero remain visible in current session data, which suggests the behaviors captured between April and June reflect ongoing tendencies rather than temporary fluctuations. State regulators in both Michigan and New Jersey maintain oversight of all recorded wagers, ensuring the underlying dataset meets compliance standards for player protection and responsible gaming reporting.

Conclusion

The Hard Rock Bet analysis of more than 30.5 million roulette wagers supplies concrete numbers on which pockets receive the most attention from players in regulated markets. Zero led all straight-up bets with 797,088 placements, followed by 11, 23, 7, and 17, while double zero ranked last. Google search volume for live roulette rose 60 percent during the same window, and participants directed most of that interest toward rules and payouts. The findings remain available for review through the original study summary at Analysis of roulette player bets (April–June 2026 data), which continues to serve as a reference point for tracking number selection trends in online American roulette.